Olympic Complaint

Now, I could be wrong, but most of what we get to see of the Olympics on TV is pre-recorded, since China is about a week ahead of us...because it is so far away. So, why don't they show the good parts, the parts that most people want to watch, when most people are AWAKE. The track and field, swimming, diving, and for some the gymnastics are the reason to watch the Summer Olympics. But they are shown at 10 or 11 PM. While during the day, you get rowing. While rowing is the life passion for some, it is a relatively small group. So why is that on mid-day on a Sunday when I am being lazy on the couch.

I would watch more of the Olympics, if I was awake when they broadcast it.